The National

Client
The National
The National is Abu Dhabi's English-language newspaper of record, a publication created to take ownership of the regional narrative. The identity needed to reflect a bold intent to challenge perspectives, both of and within the region. We built the logo from brackets and quotation marks, framing an 'N' in the negative space, symbolising the brand's promise to bring context and clarity to every story.
Industry
News & Media
Year
2017
Deliverables
Brand Identity Brand Architecture Brand Applications Brand Guidelines
Credits
Omnia











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