CNN Business Arabic

Client
CNN Business Arabic
CNN Business Arabic set out to become the definitive Arabic-language source for business and economic news. The challenge was to honour the equity of a globally recognised brand while making it authentically Arabic. We adapted CNN's iconic triangle into bespoke Arabic lettering for 'Iqtisadiya', connecting the global identity to the regional context through a concept we called connecting the dots — visually and editorially.
Industry
News & Media
Year
2023
Deliverables
Brand Identity Brand Applications Brand Guidelines
Credits
AK Design Lab









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